Imagine your day ending at 7:30 PM. Enveloped in total darkness – save for the dim light of a hazardous kerosene lamp – your work comes to a stop. Your children can no longer study. Feeling unproductive and left with few alternatives, you retire to bed early. Such is the reality for far too many. We can change this.
More than two billion people live without access to electricity, or have an unreliable grid receiving less than two hours of electricity per day. The majority are concentrated in rural, low-income parts of developing countries. They rely on polluting, hazardous and expensive fuel alternatives resulting in dire consequences: increased health risks (disproportionately higher for women), environmental degradation, decreased productivity leading to lower income generation, and reduced access to education. All together, these factors perpetuate a vicious cycle of poverty.
Today, there are innovative, entrepreneurial solutions to poverty that aim to bring basic services to low-income families and their communities. The key becomes how to provide access to quality and affordable products to under and unserved markets previously neglected because they are difficult to reach (rural) and uneconomical to serve (low-income).
Recognizing the power of the FINCA global microfinance network, we wondered how we may help enable access. This led FINCA to establish BrightLife, a social enterprise providing last-mile distribution and end-user financing for products that create healthier and safer homes, increase productivity, reduce household expenses, and provide additional income-generating opportunities.
How It Works
BrightLife is helping to bring basic services to low-income populations by:
- Supporting access to extremely affordable, life-changing products for low-income clients via FINCA loans, or pay-as-you-go financing (Flexipay).
- Distributing high-quality products, such as home solar lighting systems and clean cookstoves, that are backed by warranties.
- Providing client training on product use and maintenance.
- Conducting market research on clients’ product experience to share with manufacturers as part of research and development.
Products that are Changing Lives
BrightLife currently operates in Uganda, where 90% of the population is not connected to the electric grid. Working in partnership with innovative manufacturers, BrightLife is providing access to:
Solar Energy Systems
Home solar lighting systems with solar lanterns 15x brighter than kerosene lamps and provide 36 hours of light. Pay-as-you-go financing allows people to pay overtime using their mobile phones.
Ultra-clean cookstoves that cut toxic emissions by 90% and reduce wood use by 50%. Surplus energy generated by the stove charges a mobile phone or provides an evening of LED light.
Water Filtration Systems
Ceramic water filters remove 99.9% of waterborne germs. They require no maintenance, no electricity, and save time that would otherwise be spent boiling water.
Partner with Us
BrightLife represents a unique, exciting opportunity to drive lasting social impact. FINCA is looking for forward thinking partners committed to market-based solutions to poverty to make significant financial contributions for BrightLife. Your support will help subsidize product cost, fund product training, and enable product and network expansion.
Contact us today
Chief Development Officer
+1 (202) 971-4627
Senior Development Officer
+1 (202) 971-4695