Not only is it important to identify life-improving products for the communities FINCA works in, but we also need to make sure these products reach these communities. BrightLife is FINCA’s program to provide distribution to the rural, hard-to-reach places our customers and their neighbors live in.
With BrightLife, FINCA aims to provide a sustainable, last-mile distribution channel for products that:
- save people time and money.
- make people more resilient and empowered.
- increase their opportunities to participate in the local economy.
This includes solar lighting with phone charging capability as well as efficient cookstoves that require less wood, reduce harmful emissions and cook much faster than an open fire so the women and girls can get on with their day.
From Darkness to Light
Currently, BrightLife operates in Uganda.
In Uganda, 90% of the population is not connected to the electric grid. There is a market ready for inexpensive and efficient life-enhancing products, such as solar lanterns. Clients who have purchased solar systems and lanterns through BrightLife have reported improved respiratory and eye health, better lighting that allows children to study at night, the ability to socialize at night in safety and substantial savings on lighting and phone charging.
What does this mean in a place like Uganda, where the last mile is a dirt road, markets are undeveloped, cheap products don’t last and good products are unaffordable? It means that an organization like FINCA is necessary to solve these energy poverty issues. We do this by bringing together local knowledge and community networks; local entrepreneurs; affordable financing for consumers; and a commitment to quality, education and after-sales support.